Design & Innovation

Design & Innovation

Innovation starts with passionate individuals who create exceptional products that exceed consumers expectations. Our relentless Design Thinking approach enables us to identify consumer insights, which become the cornerstone of every innovative project in D&I. 
 
Our design philosophy has undeniably contributed to BRP's success – we have been internationally recognized with over 100 design awards.

Our key ingredient is our people!  
​​​​​​​Are you in?

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DISCOVER OUR LOCATIONS

US Design Studio
United States
Located in Palm Bay, Florida, BRP’s Marine Design and Innovation Studio will be inaugurated in the summer of 2022 to conduct advanced concepts studies for all on-water products and bring innovations to the marine industry.
Europe Design Studio
Europe
Passionate about sustainable mobility? Join our new Design Studio in Sophia-Antipolis, one of Europe’s most important green technology hubs. We are adding new creative voices to our team of world-class designers eager to innovate on urban mobility products. Are you in?
Canada Design Studio
Canada
The Laurent Beaudoin Design and Innovation Centre is a  state-of-the-art facility in Valcourt, Québec and home to more than 100 designers from around the world. They design products that have won over 140 design awards, such as Red Dot, IDEA, Good Design USA, Good Design Japan and Good Design Australia.

SHARE OUR VISION

Denys Lapointe
Denys Lapointe
Senior Vice-President  
​​​​​​​Design, Innovation & Creative Services
VISION
Our long-term vision at BRP D&I is to be the most creative, inspiring and influential design force in the world of mobility.


MISSION
Our mandate is to provide numerous growth options for BRP by challenging existing mobility paradigms with new sustainable and emotional experiences for current and future customers.

DISCOVER THE REASONS WE'RE PASSIONATE

Priyanka
Priyanka
"It's a unique experience. You are involved in every step of the product, from the first sketch until it goes to the customer. My work makes a difference. It makes a difference in the industry, and it makes a difference for the customer."
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Arsalan
Arsalan
"What I love most about working at BRP is just being able to come to work and sketch for a living. It's super emotional when you get to see and touch the physical object that was once just a few brushstrokes on Photoshop."​​​​
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Sebastian
Sebastian
"The key things is the freedom that we have. Being in touch with so many different people from around the world brings a different perspective on our work."
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Paola
"I get a chance to work with people from all around the world, and the projects we do are super exciting. It's a very enriching experience, because I get to learn not only from design, but I get to learn from other cultures."
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Maxime
"BRP has been helping me grow throughout my career, and provides its employees a lot of opportunities to grow. We can move laterally and vertically within the company, depending on our interests." 
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Raphaël
"Because we are close to the product, we have the capacity to put all our feelings in the product. We’re trying to put a little part of ourselves in the products."
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Ariane
"It's amazing how I can imagine a project and afterwards, I can already have it in my hands."

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Emmanuel
Emmanuel
"The electric world brings us new opportunities. It gives us an absolutely incredible range of possibilities to almost reinvent vehicles, and I find that really exciting!"
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