Design & Innovation

Design & Innovation

Innovation starts with passionate individuals who create exceptional products that exceed consumers expectations. Our relentless Design Thinking approach enables us to identify consumer insights, which become the cornerstone of every innovative project in D&I. 
 
Our design philosophy has undeniably contributed to BRP's success – we have been internationally recognized with over 195 design awards.

Our key ingredient is our people!  
Are you in ? 

DISCOVER OUR LOCATIONS

US Design Studio
United States
Our Design and Innovation Center, located in Palm Bay, Florida, was inaugurated in the fall of 2024. Its purpose is to conduct advanced concept studies for all on-water products and to bring innovation to the marine industry. 
Europe Design Studio
Europe
Our Design and Innovation Center at the Centrium in Sophia Antipolis is one of Europe’s most important green technology hubs. We are adding new creative voices to our team of world-class designers eager to innovate on urban mobility products. 
Canada Design Studio
Canada
The Laurent Beaudoin Design and Innovation Center in Valcourt, Quebec, is a  state-of-the-art facility that welcomes nearly 135 designers from around the world. They design products that have won more than 195 design awards, such as Red Dot, IDEA, Good Design (USA), Good Design Japan and Good Design Australia.

SHARE OUR VISION

Denys Lapointe
Denys Lapointe
Chief Design Officer
VISION
Our long-term vision at BRP D&I is to be the most creative, inspiring and influential design force in the world of mobility.


MISSION
Our mandate is to provide numerous growth options for BRP by challenging existing mobility paradigms with new sustainable and emotional experiences for current and future customers.

DISCOVER THE REASONS WE'RE PASSIONATEE

Sebastian
Sebastian
"The key things is the freedom that we have. Being in touch with so many different people from around the world brings a different perspective on our work."
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Paola
"I get a chance to work with people from all around the world, and the projects we do are super exciting. It's a very enriching experience, because I get to learn not only from design, but I get to learn from other cultures."
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Raphaël
"Because we are close to the product, we have the capacity to put all our feelings in the product. We’re trying to put a little part of ourselves in the products."
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Emmanuel
Emmanuel
"The electric world brings us new opportunities. It gives us an absolutely incredible range of possibilities to almost reinvent vehicles, and I find that really exciting!"
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